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            • Before Spending Money, Validate Your Business Idea with Customer Discovery

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              Name: Before Spending Money, Validate Your Business Idea with Customer Discovery
              Date: February 4, 2021
              Time: 3:30 PM - 5:00 PM CST
              Website: Register Now
              Event Description:
              No business can survive without a loyal customer base that uses its products or services. Before business owners decide to spend money on a business idea, they need to test their vision on a small scale to figure out if the need is valid, produce a prototype or proof of concept, and see if the business model can generate revenue and be profitable. Many startups spend too much time on their product or service, which is important, but they are not investing enough resources to understand the needs and motivations of their target audience.

              Customer Discovery is a powerful tool that can decrease a startup’s chances of failure through a series of steps that ensure success by identifying potential customers, figuring out how to meet their needs as well testing general assumptions and beliefs about their customers, solutions, and problems.

              In this webinar, attendees will learn how to test their business vision through customer discovery and then leverage results to create a business model that is effective and will stand the test of time.

              Entrepreneurs who build continuous customer discovery into their business DNA will create more successful and sustainable companies. When followed methodically, the customer discovery, along with the other customer development process, can help organizations minimize initial cash burn by deferring extensive product development or expensive hiring decisions until there is clear evidence that their concept effectively solves a real customer problem around which a profitable business model can be built.

              Attendees will learn the following:
              • Customer Discovery and Development Method
              • Identifying a Problem that Customers Want to be Addressed
              • Testing Product Concepts to Solve Customers’ Needs
              • Validating Customer’s Ability and Willingness to Pay
              • Verifying the Business Model is Profitable
              • Building the Build-Measure-Learn (BML) Feedback Loop
              Fees/Admission:
              Free